My advisor forgot my deadline. So I built him a memory.
Bunny is an Android app for independent financial advisors. It remembers every client, meeting and deadline for them.
- Role
- Product Designer
- Ownership
- Co-founder
- Platform
- Android
- Status
- In testing
I was the one doing the reminding.
He wasn't careless. He just had no system: nothing to say who to call this week or which reviews he had promised. So I kept chasing him for a service I was paying for.
One advisor. Not a big firm.
Choosing who it was not for shaped every screen.
Teams, roles and managers. That's a different product.
100 to 200 clients. No assistant. Just a phone.
Every important action finishes in a couple of taps.
What I chose, and why.
Don't ask a forgetful person to set reminders.
Add a client and the app plans their year itself.
Warn early.
KYC expiry is flagged 60 days ahead, while there is still time to act.
One question shapes the app.
Testing showed many advisors also handle tax. So the app asks once, then shows only what that person needs.
Count the days.
“13 days left” gets action. A date alone has to be worked out.
Asked once. The app reshapes itself.
A year of reminders in one tap.
Calm, green and plain on purpose. It's a professional's tool.
A report after every quarter. A review in June and December.
123- 1Starting yearPlans from this year on.
- 2No copiesPress it twice and nothing doubles.
- 3Generate allCreates every reminder for the year.
Built end to end. Now in testing.
Then I reviewed my own pricing. As the founder, nobody else would.
Birthday, SIP and KYC alerts only show up with volume. A free user would never see it work.
Advisors open it in front of clients. An ad mid-task hurts their credibility.
For an advisor, ₹99 isn't cheap. It's invisible, and it looks like a toy.
What I'd carry into the next one.
An annoyance is a good brief
Being the unhappy client told me what good looked like.
Testers change products
The biggest change came from them, not from me.
